BOOKS

In the near future we hope to expand this section of the site considerably. Meanwhile for printed books, in addition to the books listed below, please take a look at the Infotech section of our parent site, BrunleaBooks.

Don't miss taking a look at the e-books. There's a link to Ralph Wilson's excellent set, and also to John Thornhill's very reasonably-priced collection

But first, a major new addition - audio-books

Audio-Books for On-Line Entrepreneurs

Internet Marketing

Marketing

Internet Finance and Investment

Printed Books for On-Line Entrepreneurs

Two books (yes, paper, not electrons) which were recently featured on BrunleaBooks are well worth close attention.

The Long Tail is an powerfully thought-provoking analysis of the way in which the digital era is reshaping the pattern of both production and distribution of goods and services.

Items which would have extremely low demand if marketed in a single locality, or even country, suddenly become more than viable when exposed electronically to a global marketplace. The long tail of niche products reaches out to the world.

Chris Anderson, Editor-in-Chief of Wired magazine, has through this book been changing the way people think about marketing. Read it, and think deeply about the impact of these changes on your business and its sector or niche. If they have not already hit, they will!

Buy it at BrunleaBooks.

The second is a practical book for the person trying to attract visitors to a web site. This is the book to which we turned, in an earlier edition, when we first started seriously to sell books on the internet.

In 101 Ways to Promote Your Web Site, Susan Sweeney has provided a gold-mine of information about how to attract genuinely targeted customers and, unlike much of the traffic generation literature, is not focused on people trying to sell advice on internet marketing. From email to articles, from banners to search engine optimisation and much more, this book serves both as an indispensible guide for the newcomer and as a continuing reference work for the experienced web marketer.

Buy it at BrunleaBooks.

e-Books for On-Line Entrepreneurs

Ralph Wilson's e-books

To my mind Dr. Ralph Wilson's e-books are among the most honest, thorough and well-presented writings on internet marketing to be found anywhere. You might think that I'd be very happy to say that even if it were not true, just to get the affiliate commission on copies sold from this site. Well, Ralph is discontinuing his affiliate programme but I have such regard for his work that for the time being I'm keeping this promotion here even though after the end of August there will be nothing in it for me other than the satisfaction of knowing that some people may have benefited from buying and reading this excellent e-book. You can buy a considerable set of his e-books for a very fair price along with a subscription to his e-zine. Click on the book picture to go to his site, then scroll down the page to see the ebooks listing.

 

For John Thornhill's collection of very reasonably priced e-books click on the banner below

I hope shortly to add here my own personal selection of the e-books on internet marketing that I have found most helpful.

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